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Mavic is all about a love of cycling which leads to
the designing and manufacturing of great products that
offer a real difference when you ride them. In order to
build great bicycle products you have to know what's
happening at the sharp end of cycling. Working with
teams and bicycle manufacturers does give us high
visibility but importantly it gives us the opportunity
to fine tune product and to sniff out new trends.
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Wintech Computers. Using an
exclusive Mavic encoded digital transmission, Win-Tech
is slick and simple, light and invisible. You can plug
and play on any bike and receive up to 9 stats. No
cables, no fuss, no interference. Just a clean bike with
integrated elements. Easy to install and maintain, Win
Tech is always ready to ride and tuned in to your swift
movements
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Whether you're looking for a competitive edge on a
racing bike, or rediscovering the joys of cycling on a
new mountain bike, Shimano components not only improve
your performance, but make cycling a lot more fun.
Shimano components have made a great contribution to the
world of bicycle racing through advanced designs that
reduce stress and make more efficient use of energy. The
engineering behind these competition components is also
applied to the full line of Shimano products so all
cyclists can benefit from it.
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For a lot of folks, the single
‘biggest’ new product at Interbike this year was the
launch of SRAM’s new RED gruppo. Advancing the success
of last year’s FORCE group, RED is lighter, and shifts
up some pretty cool features the other guys don’t have.
Here’s our first look
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FSA - Full Speed ahead
components.
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Ongoing innovation, close
relationships with major manufacturers, and involvement
and success in racing are all reflected in Michelin’s
leadership on the road. Michelin offers a complete range
of high-performance tyres, each specifically suited to a
particular type of riding.
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Bike Components.
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Campagnolo products are created
using the most innovative technologies and production
processes, with prime-quality materials from the
aerospace industry: carbon fibre, titanium and aluminium
alloys. And it is precisely in the carbon-fibre sector
that Campagnolo, after dominating the aluminium world
for decades, has now decided to make a name for itself
with applications that were previously deemed
unthinkable for cycling.
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Polar products help you listen
to your body so you can understand its story. When you
understand and listen to your body, you'll be ready to
reach your fitness goals, improve your sports training
and performance or just live a healthier lifestyle. Make
your story a success story with Polar.
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Premier Cycling Helmets.
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Cycling bicycle saddles.
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Since its introduction, fi'zi:k
has been committed to providing the ultimate in saddle
design - combining comfort and lightweight, technology
and innovation. Through physiological research, anatomic
studies and advanced technology, fi'zi:k has succeeded
in creating that perfect combination.
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Here’s
an interesting fact. When pro riders get to choose the
brand of cycling shoes they use, more professional
cyclists choose Sidi than all other brands. Combined. Or
here’s another one. What’s the #1 shoe brand among bike
shop employees when they have to buy those shoes out of
their own hard-earned paychecks? Sidi again.
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Today, the carbon fibre in epoxy
resin is the best material which is possible to use in
bicycle frame building. This is not based just on the
mechanical characteristics and its weight/resistance
relation, but also on its useful “interlaced fibres”
configuration. A carbon fibre structure is an
architecture of layers. Any layer is selected and
combined with the very next to keep the multiple and
“heterogeneous” forces that income in any frame area
during action. The same peculiarity that makes possible
to combine the best performance with an excellent
comfort.
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In a world flooded with
composite technology, Giant’s legendary fO Composite
process stands alone. Born over eighteen years ago in
Giant’s own Taiwan-based “Techno Centre” engineering
lab, Meta Composite continues to improve through Giant’s
exhaustive materials research, state-of-the-art
manufacturing development and world-class field testing.
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At Felt, we use the most
advanced types of forming technologies, including
state-of-the-art Hydroforming. Using high pressure
liquid to form tubing from the inside out, hydroforming
allows for unusual and complex external shapes while
being able to utilizing premium double-butted tubing
internally. This results in lightweight yet remarkably
strong tubing, without requiring gusseting or
reinforcement. Additionally, we can directionally-tune
the tubing to offer a set of desired ride
characteristics.
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